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Recessionomics: Buy our cars, please!

on February 24, 2009

I’ve seen local restaurants and bars offer “recession specials” in the past few months—cheap eats or drinks to appeal to the spending-averse consumer (and aren’t we all pretty spending-averse right now?).  But now other types of industries are offering recession deals.  Take this new promotion from Hyundai: if you buy a car and then lose your source of income, Hyundai will pay your car payments for up to three months.  If you’re unable to find a new job or income source in that time, you can bring the car back.

This takes aim directly at one of the major problems with our economy right now.  If people aren’t confident that they’ll still have a job, they won’t be purchasing big-ticket items like automobiles.  Will a three-month grace period ease people’s fears?  It’s an interesting gambit and probably one worth checking in on in the coming months.

What about you, readers?  Any other unlikely recession specials out there that have caught your eye?


  1. […] remember those Hyundai commercials that tried to lure potential buyers with the prospect of three months worth of car payments?  […]

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