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Last minute push: “Sí en Prop 19”

on November 1, 2010

Just Say Now, a collaboration of activist blog and Students for Sensible Drug Policy (SSDP) working to pass marijuana legalization, is spending the final hours before the election reaching out to Spanish-speaking Latino voters.

“We’ve received urgent requests from Hispanic community leaders,” Michael Whitney, the blog’s digital strategy director, said in a press release.

The Spanish speaking Latino community is not well informed on Proposition 19, the ballot measure to legalize recreational marijuana in California, according to Just Say Now organizers. California citizens will vote on the issue Tuesday.

When Latino voters learn that Prop 19 would save “tens of millions of dollars” by eliminating incarceration for marijuana offenses, they tend to change their stance on the matter, favoring the proposition, organizers said.

To get the word out to the Spanish speaking Latino community, Just Say Now is asking for donations of five dollars or more, or volunteers to call Spanish-speaking voters using their phone bank tool.

Just say now has already made about 15,000 calls and 1,500 volunteers called this weekend alone, according to their website.

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