BART is capturing the attention of the next generation of riders by introducing anime mascots, community events, and creative outreach programs that make public transit more engaging and accessible. BART’s initiative to increase youth ridership is centered on creating a connection between younger generations and public transportation. By building loyalty among younger riders, BART aims to secure its long-term future, ensuring it remains a vital option for the Bay Area’s evolving transportation needs. Spearheading this initiative is Alicia Trost, BART’s…