Business
In May, Rob “Reason” Silver, a part-time record producer from Oakland, and Jason Samel, the owner of a small insurance brokerage in New York, announced their nearly identical but independently conceived plans to bring a new element into the national Occupy protest—marketability. Both had come to the conclusion that there was potential within the anti-capitalistic, determinedly decentralized protest to sell a product that could help raise funds and draw in new supporters. In May, both men launched Occupy benefit albums.
Derrek Bell leans forward and places his elbows on the counter, turning the hat he is holding upside down to expose the price tag attached to the inside. He holds it gently, careful not to pinch it or bend it out of shape. The Panama hat has travelled all the way from Cuenca in Ecuador, where it was manufactured, to a factory in Alessandria, Italy, where it was shaped and tagged with a little navy label that spelled “Borsalino” in a cursive gold font. It is now on a rack at The Hat Guys, an upscale hat shop in downtown Oakland that has served famous heads for over two decades.
Bell has worked here as a salesman for seven years. “Take a look at this,” he says, pointing at the price tag. The Borsalino name puts the hat’s price at $1,200. It is one of the most expensive hats in the store.
At Children’s Fairyland on Saturday, a three-tiered yellow and pink birthday cake stood towering several feet in height, papered with handwritten messages like, “Thank you for our son,” “Thanks for helping our daughter live a healthy life, ” and “1969 – Thank You. My Heart is Yours 4Ever. Saving My Life.”
The Healthy Neighborhood Stores Alliance (HNSA) is a West Oakland effort to incorporate produce into corner stores that typically stock only liquor, canned goods, frozen and packaged foods, and a few household appliances.
Ever since the Blockbuster on Oakland’s Piedmont Avenue went out of business in April, the building that housed the video rental store has remained empty. Recently, though, a prospective new tenant appeared: a sign on the door notified passersby that the liquor franchise Beverages and More (BevMo!) has applied for a permit to move into the former movie rental store.
BART officials, transit riders, and bicycle advocates have given a provisional thumbs up to a pilot program that ran on Fridays this August, allowing cyclists and their bikes to board trains during rush hour. Bikes are not usually allowed on Transbay trains during peak commute periods, which cover weekday mornings from roughly 6:30 to 9 am and during the afternoons from about 4:30 to 7 pm. According to BART Communications Department Manager Alicia Trost, bicycles are restricted from trains during…








