“Rock Ridge—a part of the city below, yet apart from it.”

“Rock Ridge—a city beautiful where dreams come true. Where successful men are building their homes apart from the noise of a great city.”

“Rock Ridge—a private park residence place built to an ideal—planned in the Broadway hills for successful men.”

These advertisements were a part of a 1910 campaign by the Laymance Real Estate Company which spent the then-whopping sum of $38,000 to attract the rich to buy in a new part of Oakland, in the hills among sandstones known as “Rock Ridge.”

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The Livermores were one of the earliest families to settle in Rockridge, and contributed significantly to its development in the early twentieth century. In addition to turning the large tracts of land above Broadway into residential areas, they were also involved in the establishment of public utilities and lumbering in California. Read on for more on Rockridge’s founding family.

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