Feelmore510, Oakland’s newest adult store, opened—somewhat appropriately—on Valentine’s Day this week, but it has not been universally welcomed. When Nenna Joiner applied for permits to open the store two months ago, opponents complained that Feelmore510’s Uptown location would put it within 500 feet of several major gathering places for young people, including Youth Radio, a foster housing agency called First Place for Youth, and Oakland School for the Arts.
But not everyone objects to Feelmore510. Joiner calls her store “sex positive”: a welcoming shelter for customers of any gender, race, or sexual orientation. Besides toys and other sex shop staples, Joiner sells literature and vintage records, and plans to host sexual health workshops in the future. Donn Harris, executive director of Oakland School for the Arts, says the store fits into Uptown’s identity as an arts and entertainment center, and that almost any store would be better than the empty storefront it replaces.
Despite vocal objections at an Oakland Planning Commission hearing in December, commissioners approved Joiner’s application unanimously. The store is located at 1703 Telegraph Avenue at 17th Street. More information is available on Feelmore510’s web site.