Oaklanders celebrate local talent at SwayFest

Amidst pounding basslines, Oaklanders gathered downtown last Friday on the streets below Pandora’s Oakland headquarters to celebrate SwayFest. The event was held to commemorate the new partnership between SiriusXM, a satellite radio company, and Pandora, an automated music streaming service, and it was an opportunity for Sway Calloway, a musician, journalist, and radio host, to come…

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Little Kids Rock brings music education to schools

On March 23, members of the Pandora team held a music day at Roots International Academy, a middle school in East Oakland. This is a continuation of their Little Kids Rock program, which works to bring music education to schools serving a low-income student population.

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Through adversity, music programs in OUSD fight to grow

Cal’Vion Evans, an eighth grader at Roots International Academy, begins slowly, tapping the cymbals and toms with two wooden drumsticks. The drum set rests on a mini-stage, a short platform covered by a rug and flanked on either side by guitar stands, each with about 10 guitars leaning in. Cal’Vion speeds up gradually, his head…

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Businesses, city leaders say in Oakland, economy is rebounding

Sarah Kirnon and her business associate were putting the finishing touches on their new restaurant in Old Oakland—Miss Ollie’s, specializing in Afro-Caribbean fare—days before it was scheduled to open. In the kitchen, spices were still in their packaging: cardamom, cumin, dried and smoked habanero peppers.  Tables were stacked in front. The grill shone brand new.…

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Will Pandora going public help the online music industry?

On February 11, Oakland-based Pandora, the popular internet radio program, filed for its initial public offering, or IPO, and the influx of money will bolster the company’s position at the forefront of the booming online music industry. In this video we hear from a musician and an industry attorney on what Pandora’s success means for online music.

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