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Genova’s: A day at the deli

on January 7, 2010

Since opening in 1926, Genova’s Delicatessen has served pasta, soups and traditional deli sandwiches to residents of North Oakland’s Temescal district. In the last 80 years, Temescal has evolved from an Italian-American enclave into a multiethnic neighborhood, and Genova’s now has more than 1,000 customers a day grabbing a ticket from the restaurant’s “Take a Number” dispenser.

Genova’s moved from its original location at 50th and Telegraph to its new home at the Walgreen’s Shopping Center at 51st and Telegraph in 1996, but has maintained its Old World ambiance and popularity with customers from the neighborhood and beyond. This video shows patrons who line up for Genova’s Italian Combo Sandwich and employees who have maintained the deli’s traditions.



  1. A on January 7, 2010 at 11:53 am

    Didn’t it used to be over on Broadway?

  2. John Seal on January 7, 2010 at 1:53 pm

    The Genova factory used to be on Broadway; I think it later became the Color Tile store, though I’m less certain of that. The shop has always been on Telegraph.

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