Alameda County gets ready to promote PrEP, a drug that prevents HIV infection

Alameda County prepares to launch a marketing campaign this summer for a drug which prevents HIV.

The Alameda County Public Health Department is preparing to launch a marketing campaign this summer to promote PrEP, a drug that prevents HIV infection, targeted specifically to communities which are most affected by HIV.

PrEP, short for Pre-Exposure Prophylaxis, was approved by the Federal Drug Administration for use in 2012, and although it has had a national effect on lowering HIV rates, it isn’t reaching the communities in Alameda County it needs to. Although African American males make up only 6 percent of the population, they account for more than a quarter of the county’s HIV infections.

This video, featuring members of the LBGTQ (lesbian, bisexual, gay, transsexual, and queer) community in Oakland, Nicholas Moss from the Alameda Public Health Department, and George Jackson from the Aids Project of the East Bay, examines a community that Jackson refers to as a “minority within a minority”—one in which cultural shaming and stigma about HIV can play a significant role in an individual’s personal choice to use or not use a preventive medicine like PrEP.


Producer & Writer, Alexa Hornbeck
Assistant Editor, Luis Hernandez
Executive Producers, Monica Lam & Betsy Rate 


One Comment

  1. That’s a great way of sensitizing communities which are most affected by this disease, hope that comes out as great success. God bless you all.

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