Oakland company grows mushrooms in recycled coffee grounds
on June 8, 2011
Back to the Roots was founded by two young entrepreneurs—Alejandro Velez and Nikhil Arora—in 2009, right after their graduation from UC Berkeley. The West Oakland-based company grows oyster mushrooms on coffee grounds recycled from Peet’s Coffee and Tea. But instead of selling mushrooms directly, the company now produces mushroom kits, which allow consumers to grow their own organic food to home. The kits also gives the company a much larger market, said Velez, adding that their mushroom kits, each containing a $2 coupon from Peet’s, are now being sold in Whole Foods markets nationwide.
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